![]() ![]() Remember to provide both high and low-resolution images. Make it simple for a journalist to write about one of your team members! Include photos of your morning show personalities individually and as a group. Top tip:find out how to create a radio logo 5/ Provide key staff members’ bios and headshots Include both color and black-and-white logos in full resolution (three hundred dots per inch) for print and low resolution (seven hundred dots per inch) for the web. Top tip: find your SmartLink under the share tab of your Radio Manager 4/ Incorporate logos You should also include valuable links, such as your station’s homepage, social media pages, and webpages for key shows, on-air personalities, and events, to make it easy for journalists to link to appropriate web pages. It’s important to include a few general photos, such as promotional appearances, interviews with artists or experts, as well as in-studio action shots. 2/ Share your publicity photographsĪ radio is an audio medium that, traditionally, includes few visual elements. You might want to prepare separate paragraphs for diverse audiences. This is likely the same paragraph at the end of your station’s press releases. It should be well-structured, comprehensive, and straight to the point. Start by including a short paragraph to briefly explain the concept of your online radio station, or your goals and values. It takes time and effort to create a radio station media kit, but there are some steps to follow to make your media kit stand out! How to create a radio station media kit? 1/ Start with basic station information Most modern media kits are digital files that can be emailed, hosted on websites, or shared through cloud servers. A typical media kit will include text, photos, and, in some cases, audio or video content. This multidimensional public relations tool aids in disseminating information about your company and its initiatives. Wondering how to create a radio station media kit? You’ve come to the right place! A media kit is a summary of your brand that includes essential points about what your radio station or content does, who it reaches, and the types of partnership opportunities you seek. Tutorials How to create a radio station media kit? ![]()
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